
Dan Heath, Made to Stick
Season 10 Episode 10008 | 26m 45sVideo has Closed Captions
D. G. Martin interviews Dan Heath about his book, "Made to Stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle, head-on, these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas....
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NC Bookwatch is a local public television program presented by PBS NC

Dan Heath, Made to Stick
Season 10 Episode 10008 | 26m 45sVideo has Closed Captions
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle, head-on, these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas....
Problems with Closed Captions? Closed Captioning Feedback
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NC Bookwatch is a local public television program presented by PBS NC